Wednesday, September 21, 2005
The top two Tamil weekly magazines Ananda Vikatan and Kumudam are increasingly looking alike to the extent they can be mistaken for identical twins.
They both come out on Fridays and are priced the same. Both of them have a ample dose of film news which is their way showing skin and writing sleaze. A quick glance at the latest magazine shows that over 80% of the content is almost the same starting from the cover.
What is clear is that, both of them are fighting for market share in a limited market and are claiming to be numero uno. While Kumudam is focusing younger audience with ample dose of tabloid stuff, Ananda Vikatan is targeting mature audience.
In Ananda Vikatan, I look forward to reading:
சுஜாதாவின் கற்றதும் பெற்றதும் (Sujatha never eases to amaze me with his breadth of knowledge)
மதன் பதில்கள் (Some of his answers are interesting)
In Kumudam, I like
ஆறு வித்தியாசங்கள் (This has been coming for ages and I am still hooked on to this)
சுஜாதாவை கேளுங்கள் (Interesting questions and thought provoking answers)
What do you like / don't like in these two magazines?