Saturday, July 22, 2006

Who Blogs?

In this, perhaps FOAK research, Pew Internet finds that
Bloggers are a mostly young, racially diverse group of people who have never been published anywhere else and who most often use cyberspace to talk about their personal lives,
I tried to apply it on me..

Mostly young - No (But, most of the Indian bloggers I know would fit this criteria)
Racially diverse - Yes (But Not Applicable)
Never Published - Yes
Talk Personal Stuff - Partly ?

3 out of 4.. Not bad.. It is even more impressive, if you account for that fact that the focus of the research was US and not India.

It found that 8% or 12 million Americans blog and 57 million Americans read them.

Now, I wonder 'who blogs' in India? How many read them?
Is it 1) Young 2)Urban 3)IT professional 4) With at least one college degree ?


  1. Even if some one in India has internet access, for following reasons it is not used as widely as US residents use:

    1. Indian parents are so busy with their routine life chores that includes 50% wasteful activities, they have no time to fool around internet.

    2. Parents are afraid of browsing the internet, as they are afraid that their ignorance or half cooked knowledge may affect the computer.

    3. Parents or elders think it is waste of time browsing internet as they can do anything without the help of internet due to proximity to market and people.

    4. The Internet providers do not make it easy costwise for the internet users as depending on the amount of mbs downloaded, the providers charge the users.

    5. The penetration of computer use among younger generation is still less than 0.25% and computer to pupil ratio is 1:200.

    Because of these and various other reasons, readership among the common public is far and few with the exception of a few priviledged class who are economically well off, and educated academically and in spirit.

  2. Hi Ram : Came across this link via Desipundit.

    This seems to have the answer on how many Indians blog- though it doesn't tell you what the 'profile' of the Indian blogger is.

  3. Raman

    yes, computer penetration is still low in India... but is growing leaps and bounds..

    Thanks for the links.. made an interesting ready.. 18 million sounds little high though..