Monday, April 14, 2008

I Switched

We made the switch today...

As long as I could remember, the only English newspaper we ever bought was in Chennai was 'The Hindu' and that is when we could afford one. When we couldn't afford one, I begged, borrowed from our neighbors who bought The Hindu. Even when we went to our Mom's village I keenly waited for the only copy of the newspaper to come by the 10:00 AM bus from the nearby town called Kumbakonam. No marks for guessing the newspaper, it was again The Hindu.

Having studied in Tamil Medium, The Hindu was my passport to improving my English, not that I am better at it now.. Anyways, Even if I sound cliched, It would not be an exaggration, if I said I grew up with The Hindu..

In a way, it is not surprising to see that The Hindu dominated Tamil Nadu for so long as they were the only game in town. Yeah, yeah I hear you, Indian Express is also here, but they were never truly at The Hindu's league and were at best also rans. But in the last couple years, two new entrants came in to the Chennai market in the form of Decan Chronicle and Time of India.

And, The Hindu does the unthinkable.. they actually drop the price by at least rupee. It is still higher than the other papers, but rolling back of prices by anyone is significant and even more so if The Hindu does it, which is used charging a premium.

And then, I do the switch...

I would have laughed at the mere suggestion of it couple of years back, but I have increasingly become tired of the stale reporting and left leanings ways The Hindu . And guess what, the price is right for the switch. From today, we switched our allegiance to Decan Chronicle and Times of India on a trial basis for a month.

I am glad there is finally some competition to The Hindu, that will elevate the quality of reporting all around benefitting the citizens like me.