- Is it because they don't have time?
- Is it because they are used to 'ghost' writers?
- Is it because they need to be extra careful with what they say lest their posts reveal some confidential stuff about the company?
- Is it because they need to be extra vigilant about customer service / support related issues?
My take is, as blogs grow and evolve over the next few years, CEOs can't afford not to blog. What's your take?