So, What's Google up to with this acquisition? Google inked a deal to buy dMarc broadcasting for a cool USD 1.24 billion. dMarc pioneered the concept of directly linking the marketers and radio stations and is a market leader in that space.
Google has long straggled from its search origins, but what could they be doing with a broadcasting company? How can Google integrate this business / channel with its mainstay, which is still its search business.
I am amazed at the kind (and rate) of innovations coming from Google and I am expecting some game changing plays with this acquisition as well.
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