Wednesday, January 18, 2006

What is Google up to?

So, What's Google up to with this acquisition? Google inked a deal to buy dMarc broadcasting for a cool USD 1.24 billion. dMarc pioneered the concept of directly linking the marketers and radio stations and is a market leader in that space.

Google has long straggled from its search origins, but what could they be doing with a broadcasting company? How can Google integrate this business / channel with its mainstay, which is still its search business.

I am amazed at the kind (and rate) of innovations coming from Google and I am expecting some game changing plays with this acquisition as well.

Related Links
dMarc
News stories on acquisition